a dining journey for your senses
TAISTE
a dining journey for your senses
TAISTE
a dining journey for your senses
TAISTE
1
1
Project
overview
Project overview
Project overview
Transforming Culinary Arts with Technology
Transforming Culinary Arts with Technology
Taste the Senses introduces a groundbreaking concept that combines the latest advancements in MR and VR with the art of fine dining, establishing a new category in the luxury dining market focused on immersive sensory experiences.
Taste the Senses introduces a groundbreaking concept that combines the latest advancements in MR and VR with the art of fine dining, establishing a new category in the luxury dining market focused on immersive sensory experiences.
services
services
Brand Strategy and Brand Identity
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2
the
challenge
the challenge
the challenge
Communicating a Complex Dining Concept
Communicating a Complex Dining Concept
Communicating the value of a high-tech dining experience to a market unfamiliar with the integration of MR and VR in a culinary setting was our primary challenge.
Communicating the value of a high-tech dining experience to a market unfamiliar with the integration of MR and VR in a culinary setting was our primary challenge.
3
3
Brand
strategy
Brand strategy
Brand strategy
The Outside
Vision Method
The Outside Vision Method
The Outside Vision Method
Clarifying and Captivating Through Strategic Marketing
Clarifying and Captivating Through Strategic Marketing
To address the market's unfamiliarity with MR and VR in dining, we crafted a comprehensive brand strategy centered on education and engagement. We developed educational campaigns to demystify the technology, targeted messaging to attract tech-savvy food enthusiasts, and immersive storytelling to illustrate the seamless integration of culinary art and innovation.
To address the market's unfamiliarity with MR and VR in dining, we crafted a comprehensive brand strategy centered on education and engagement. We developed educational campaigns to demystify the technology, targeted messaging to attract tech-savvy food enthusiasts, and immersive storytelling to illustrate the seamless integration of culinary art and innovation.
what we did
what we did
Market Research, Competitive Analysis, Competitive Advantage, Unique Value Proposition, Target Audience, Personas, Golden Circle, SWOT Analysis, Brand Storytelling, Brand Personality, Internal Values, Emotional Connection, Tone of Voice, Brand Archetypes, Brand Movement, Positioning Statement
4
4
visual
identity
visual
identity
visual identity
The Outside
Vision Method
The Outside
Vision Method
The Outside Vision Method
Modern aesthetic: storytelling through strong visuals
Modern aesthetic: storytelling through strong visuals
We redesigned the logo to incorporate a compass needle, symbolizing precision and personalized journeys, complemented by a luxurious gold and black palette.
We redesigned the logo to incorporate a compass needle, symbolizing precision and personalized journeys, complemented by a luxurious gold and black palette.
what we did
what we did
Vision Boards, Logo Redesign, Color and Type System, Graphic Elements, Art Direction, Brand Guidelines
5
5
Brand
Activation
Brand Activation
Brand Activation
The Outside
Vision Method
The Outside
Vision Method
The Outside Vision Method
Connecting Elite Travelers with Seamless Precision
Connecting Elite Travelers with Seamless Precision
For Inluxuria’s brand activation, we focused on crafting a seamless digital and marketing presence that reflects their exclusivity and modern sophistication. Through bespoke web development and targeted social media strategies, we ensured every interaction resonated with high-net-worth tech founders and their discerning tastes.
For Inluxuria’s brand activation, we focused on crafting a seamless digital and marketing presence that reflects their exclusivity and modern sophistication. Through bespoke web development and targeted social media strategies, we ensured every interaction resonated with high-net-worth tech founders and their discerning tastes.
what we did
what we did
Photography Themes, Website Look & Feel, Marketing Campaign, Social Media Strategy
are you ready
are you ready
are you ready
to bring
to bring
to bring
your vision
your vision
your vision
to life?
to life?
to life?
let's work together
let's work together
let's work together